When it comes to owning and operating a small business, you need to track every penny. Whether you are lowering costs on materials or making your processes more efficient, you try to cut costs where it makes sense. It is prudent to know where your money goes, however, not spending money on the right things can hurt your company’s brand. One of the most overlooked avenues for branding is the business email address. TekStop Computer Repair wants to make sure your Prescott business email reflects your brand.
There is a lot to say on the topic of branding, but the important thing to know is that every time someone interacts with your business in any capacity, it makes an impact. A branded email address may seem insignificant, but it communicates volumes to the recipient.
Here is a quick example:
Would you rather send your personal information to email@example.com or firstname.lastname@example.org?
The email address of Robert the accountant has communicated a few things about his brand.
- He has likely been in business longer than his counterpart, Todd
- He probably works for a more established firm and has better resources
- He is a professional accountant that will do your taxes right
And let’s be honest, any accountant with an email at aol.com seems pretty shady and might be scamming you. While it is possible that none of those things are true, the branded email plays a powerful role in how customers see your business.
- Reassure customers that your business is legitimate
- Give your business the right first impression
- Make your company appear well-established
- Promote your business
All of these benefits come at the low cost of a custom domain and email hosting. It is essential that you spend your money wisely, and a branded email is one of the best decisions you can make for your growing business. If you have questions about branding your email, or for any other computer needs for your Prescott business, contact TekStop Computer Repair at 928-583-4454.